CCPA/CPRA and AI Agents: California's Consumer Privacy Rights in Automated Systems
The California Privacy Rights Act (CPRA) went into full effect January 1, 2023, amending and strengthening CCPA. Among the most significant additions for AI teams: explicit rights around automated decision-making and profiling — the closest the US has come, at the state level, to GDPR Article 22.
If your AI agents process personal information of California residents, CCPA/CPRA applies regardless of where your company is incorporated. California has approximately 39 million residents and is the fifth-largest economy in the world. Treat it as its own regulatory jurisdiction.
